Marketing communications consultancy Harvey Fuchs has developed The Merchant Larder, the first retail brand for family food business Leathams Larder. Packaging was created in conjunction with Truran Jory.
Stocks Austin Sice has designed the Capital Radio group’s 1994 annual report and accounts using dramatic typography to reflect the group’s increased portfolio of ten radio stations. Described by the consultancy as `stimulating and exciting visual images’, the series of messages aims to reinforce Capital’s `dynamism’.
Basten Greenhill Andrews has designed Tube guides which are included in a London Underground door drop campaign to more than two million homes.
Jewish Care, Anglo Jewry’s biggest charity, has appointed OMA Design as its design, marketing and advertising agency after a three-way unpaid creative pitch. Its first task is to design a new umbrella brand for the nine Jewish Care charities.
Caffeine hit for Lippa Pearce
Lippa Pearce has created a customised adhesive seal as the visual identity for a new coffee company, Torz & Macatonia.
The round logo, designed by Paul Tunnicliffe, is intended to evoke the freshness of the coffee, have tactile appeal and maximum flexibility for implementation.
Consultancy director Domenic Lippa says: “The visual identity will extend from the logotype and letterheading to branding, packaging and publicity material.”
Initially produced in burgundy red on a cream background, the logo colours will be changed to indicate seasonal variations and new coffee flavours.
The consultancy also named the new venture after the company’s founders Jeremy Torz and Steven Macatonia.
Pringle of Scotland – one of the largest knitwear companies in the world – has its first corporate identity manual, designed by London consultancy Total Design Europe.
Evoking the freshness of coffee
New work from The Small Back Room (left) and Bamber Forsyth
Design bonanza for financial matters
Siebert Head has redesigned packaging for the Strepsils throat lozenge range. The new design is being rolled out across Europe.
PICTURE CREDIT
PICTURE CREDIT
New designs of literature for marketing financial services are now in use following changes in regulations from the Securities and Investments Board.
Bamber Forsyth’s work for Sun Alliance Life & Pensions and The Small Back Room’s designs for Scottish Mutual are two examples of the hundreds of new literature systems now on the market.
London consultancy Giant has worked on literature for clients including Guardian Financial Services, NFU Mutual and NatWest Life. Director Mark Rollinson says the key feature has been a “shift away from product brochures to needs-related brochures”.
The regulation changes, which came into effect this month, have the aim of giving more detailed disclosure to customers.
The Small Back Room was appointed by Scottish Mutual after an eight-way credentials pitch led to a three-way paid creative pitch. The consultancy has designed new brand identities, a corporate style and, to date, 70 items of literature.
The group’s managing director Ian Stewart says: “The design, featuring an image area derived from the eye of Scottish Mutual’s stag logo, creates a unique format in which specially commissioned photographs are carried.”
Bamber Forsyth senior consultant Anne McCrossan says Sun Alliance “has taken the disclosure bull by the horns” and done far more than the bare minimum necessary to meet the SIB regulations in the more than 500 items it has so far redesigned.
German lighting manufacturer Erco is to publish an annual poster on the theme of light. The first poster (pictured) is by Japanese designer Eiko Ishioka, whose varied credits include the Oscar-winning costumes in Francis Ford Coppola’s Dracula. Described by Issey Miyake as `the locomotive of design in Japan’, Ishioka collaborated with photographer David Seidner on the project. The result is a dancer growing out of rays of light. Ishioka now has to pick the designer of next year’s poster.
Radley Yeldar has been appointed to design Fisons’ 1995 annual report following the company’s “problems with the previous designer”, says consultancy director David Ritsema.
Tangerine’s Industrie Forum Design award-winning Flatliner comb was for manufacturer Brian Drumm, not Maxon as stated by the award organiser in Hanover (DW 20 January).
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