Red Bee Media provides pep for Panorama relaunch

The BBC is relaunching its BBC One flagship current affairs show Panorama with a refreshed identity created by Red Bee Media.

Red Bee Media was appointed to the project in November following a pitch that is thought to have included up to seven consultancies. The refreshed identity features a more abstract version of the iconic Panorama globe logo. Red Bee Media also redesigned Panorama’s title sequence, TV trails and created a multimedia campaign to promote the new-look show. The project was overseen by Red Bee Media creative director Ruth Shabi. The designer is Victoria Stout and the director is Mark Chaudoir at Red Bee Media.

The redesign marks Panorama’s return to a presenter-led format. The programme will be shown during its traditional airtime slot on Monday nights at 8.30pm. It was previously aired on BBC One on Sunday evenings at 10.15pm. The repositioning of the show will give it exposure to a prime time audience again.

Journalist Jeremy Vine will host the show. As well as introduce each section, Vine will report on a number of Panorama films every year, conduct interviews and narrate films that aren’t reporter-led. It relaunches on 15 January.

Panorama first aired in 1953 and claims to be one of the world’s longest-running current affairs programmes.

Previous presenters include the late Richard Dimbleby, his son David Dimbleby, and the late Sir Robin Day, who hosted the show at the end of the 1950s. The current editor of Panorama is Sandy Smith.

On average three million viewers tune in to Panorama, according to the BBC.