DBA Design Effectiveness Awards 2018 shortlist revealed

The Design Business Association (DBA) has announced the shortlisted winners for the Design Effectiveness Awards 2018.

The annual awards are judged by a panel who base their decisions on a design’s contribution to a business’ success, indicated by growth and profits.

This year’s 54 shortlisted entries have been through two rounds of judging by a panel made up of design and marketing experts from brands and organisations such as Waitrose, IBM and British Airways.

The shortlisted winners include Bulletproof’s redesign of Pizza Express’ “At Home” range, which looks to bring its restaurant and retail brands closer together, and Sadler’s Wells Theatre’s new visual identity, designed by London-based studio Red&White.

Gold, silver and bronze

Taxi Studio’s Danish-inspired rebrand of Carlsberg Expǿrt and Raspberry Pi’s official case accessory, designed by Kinneir Dufort, have both made the shortlist as well.

The shortlisted entrants will find out whether they have won gold, silver or bronze awards at a ceremony in London on 22 February 2018. Another panel of judges, comprising CEOs from UK brands and organisations such as Transport for London (TfL) and Arts Council England, will choose a “grand prix” winner, which is also due to be announced at the ceremony.

A “top of the league” award will also be given to the most effective design consultancy, based on the number of gold, silver and bronze awards received during the last three years of the competition.

For more information about the Design Effectiveness Awards and to see the 2018 shortlist in full, visit the DBA’s site.