Festival of Marketing 2020 returns this October, not as a two-day conference but as a five-day digital event with over 80 sessions.
The event, which is now in its eighth year, will feature some of the biggest names in marketing. But in light of recent events, the format has changed this year. Across an expanded five-day schedule, there will be a mix of live, pre-recorded and on-demand content which includes ‘marketing masterclasses’ as well as ‘virtual networking opportunities’. There will also be ‘bitesize’ practical sessions on how to deliver change for brands.
‘Creative effectiveness’
This year there will be five key themes at the festival. These include ‘understanding trends’, ‘delivering for customers’, ‘leading change and setting strategy’ and ‘driving recovery and returning to growth’.
Creative Review (CR) magazine will host one of these streams, entitled ‘creative effectiveness’. This will comprise a day of talks and panel discussions looking at issues affecting the creative industries. Those topics include the client-agency relationship, how to build an effective in-house creative team, and how to measure creative effectiveness, according to CR. There will also be a discussion featuring a “mix of leading creatives and marketers to discuss ‘home truths’ about the industry and the biggest challenges” facing the industry.
This year’s line-up
Marketing Week editor Russell Parsons says that the “marketing industry is full of innovative, creative and resourceful people”. Some of those included in this year’s line-up include Uncommon studio founder Nils Leonard who had multiple projects on the Design Week Awards 2020 shortlist including its work with The Guardian.
Havas London chief creative officer Vicki Maguire who lead the creative team on the UN’s recent People Seat campaign and Mother executive creative director Hermeti Balarin will also be speaking. More names will be announced in the coming period.
Festival of Marketing takes place 5-9 October. Tickets are available now.
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